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Federal Revenue changes debt installments for companies; see the news

The Normative Instruction RFB 2063, of January, creates new regularization rules in the Federal Revenue for the installment payment of ordinary and simplified debts of companies. The best news was the end of the R$ 5 million limit for the simplified model; now it is possible to negotiate the debit directly over the internet, via the e-CAC Portal, which simplifies the regularization process.

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The normative instruction also created the possibility of negotiating different types of tax debts in a single installment. Until then, each tribute negotiated fell into a different installment. Thus, the entire debt can be controlled in a single installment, paid with the same document.

The installment systems were updated and centralized in the e-CAC Portal. This unification will be accompanied by the option to withdraw from the entrepreneur. Therefore, it will be possible to negotiate the repayment of debts also in the e-CAC, no longer having to manually enter processes for the vast majority of cases.

 

Debts declared in the DCTF, DCTFWeb, Income Tax Declaration and ITR Declaration, or launched by tax assessment notices will all be negotiated directly in the e-CAC, under the option “Installment – Request and follow up”. For debts declared in GFIP, the option remains “Simplified Social Security Installment”.

Despite the news, the Revenue says that the installments negotiated in the old systems will remain active, with the respective monitoring taking place in the previous channels in which the taxpayer was used to. In addition, the rules do not apply to Simples Nacional and MEI tax debts (declared in PGDAS-D or DASN-SIMEI), which follow the rules of Resolution CGSN 140/2018.

 

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Spotify acquires two companies to boost podcast offerings

Spotify has just announced the acquisition of Podsights and Chartable. The purpose of the operation is to improve podcast measurement for advertisers and provide insights for publishers. Podsights is a podcast advertising measurement service, while Chartable is an analytics platform that uses promotional attribution and audience perception tools to help publishers learn about and grow their audience.

Recent research by Advertiser Perceptions points out that measurement and attribution remain the biggest challenges for podcast advertisers. With the merger of the two companies, Spotify will expand its set of tools to facilitate the transformation of insights into actions. The expectation is to increase the listener base and improve business.

Sean Creeley, CEO of Podsights, says that Podsights and Spotify share the same belief. “All big media ecosystems need big measures to thrive.” Khurrum Malik, head of marketing for Spotify's advertising business, points out that many advertisers have shifted more budgets to podcasts. “They are telling us that to increase their investment in the category, they need more measurement and more insights.”

 

Malik says the company hopes the Podsights team will help accelerate and improve measurement for podcast advertisers around the world. “Better measurement will benefit the entire ecosystem and we can't wait to get started”, he ponders. In the fourth quarter of 2021, Spotify had 3.6 million podcasts on the platform (in the third quarter, there were 3.2 million).

The company already acquired Australian-based podcast technology platform based in Australia in December 2021 and podcast discovery platform Podz in June 2021. By November 2020, Spotify had already incorporated Megaphone, an advertising and podcast publishing, for $235 million. Other companies acquired include Gimlet Media and Anchor, for $343 million, in February 2019, Parcast and The Ringer.

The consultancy eMarketer points out that annual digital audio advertising revenue in the US is expected to reach close to US$ 8 billion by 2025. Of this total, US$ 2.7 billion (R$ 14 billion) will go to podcast advertising. For Spotify, the next step in ensuring growth is demonstrating the impact of audio advertising through innovations in measurement and insights for publishers.

 

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