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Spotify has just announced the acquisition of Podsights and Chartable. The purpose of the operation is to improve podcast measurement for advertisers and provide insights for publishers. Podsights is a podcast advertising measurement service, while Chartable is an analytics platform that uses promotional attribution and audience perception tools to help publishers learn about and grow their audience.

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Recent research by Advertiser Perceptions points out that measurement and attribution remain the biggest challenges for podcast advertisers. With the merger of the two companies, Spotify will expand its set of tools to facilitate the transformation of insights into actions. The expectation is to increase the listener base and improve business.

Sean Creeley, CEO of Podsights, says that Podsights and Spotify share the same belief. “All big media ecosystems need big measures to thrive.” Khurrum Malik, head of marketing for Spotify's advertising business, points out that many advertisers have shifted more budgets to podcasts. “They are telling us that to increase their investment in the category, they need more measurement and more insights.”

Malik says the company hopes the Podsights team will help accelerate and improve measurement for podcast advertisers around the world. “Better measurement will benefit the entire ecosystem and we can't wait to get started”, he ponders. In the fourth quarter of 2021, Spotify had 3.6 million podcasts on the platform (in the third quarter, there were 3.2 million).

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The company already acquired Australian-based podcast technology platform based in Australia in December 2021 and podcast discovery platform Podz in June 2021. By November 2020, Spotify had already incorporated Megaphone, an advertising and podcast publishing, for $235 million. Other companies acquired include Gimlet Media and Anchor, for $343 million, in February 2019, Parcast and The Ringer.

The consultancy eMarketer points out that annual digital audio advertising revenue in the US is expected to reach close to US$ 8 billion by 2025. Of this total, US$ 2.7 billion (R$ 14 billion) will go to podcast advertising. For Spotify, the next step in ensuring growth is demonstrating the impact of audio advertising through innovations in measurement and insights for publishers.

In the duel of the owl, which started after 0:30 am, better for Carlos Alcaraz, 29th, aged 18, who guaranteed a spot in the quarterfinals of the Rio Open, the biggest tournament in South America.

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Alcaraz defeated Argentine southpaw Federico Delbonis, 37th, by 2 sets to 0 with partials of 6/4 7/6 (7/1) after 1h49min.

The tennis players entered the court with doubts as a drizzle was falling and both waited all day after rain had fallen since 5:25 pm in the capital of Rio de Janeiro. Delbonis was annoyed and kicked the Sportv reporter in the pre-match interview.

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In the resumption, Alcaraz closed the first set by 6/4 and was down at the beginning of the second twice with a break, but equalized and led to the tie-break where he was more aggressive with the right and efficient defining the match ended at 1:48 in the morning.

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The confrontation had started on Thursday and stopped with 5/4 and serve to the Spaniard who faces the Italian Matteo Berrettini, sixth place, who defeated Thiago Monteiro in three sets after 2h51min.

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Alcaraz and Berrettini played a five-set match at the Australian Open with the Italian triumphing in the decisive tie-break.

Fábio Carille was released from Santos. He was the third coach to fall in 13 months under Andrés Rueda. The coach played 25 games, with nine wins, nine draws and seven defeats, with a 45.3% success rate.

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The blog believes that the board lacked calm and patience. Santos has a team with a score of 6, at most, although it has been reinforced with Ricardo Goulart. Carille tried to play with various schemes to keep the offensive DNA in 2022, but the squad didn't match.

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In 2021, Carille saved Santos from relegation in Serie A, with football only prone to the result, something that worked.

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The blog thinks that Rueda is the most transparent president of Brazilian football, but this routine of changing coaches hinders any progress. Santos needs strong management and that goes through convictions. In this way, emotion is running the club, with very few criteria in some decisions.

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Santos has to be aware that its main player is goalkeeper João Paulo. A new professional will also start the team on defense. The rest is living in history.

Sharon Stone still wears the white dress from the classic cross-legged scene from "Basic Instinct" (1992). In an interview with Instyle magazine, the 63-year-old actress explained that she kept the play in a deal with the production of the feature to compensate for her low pay from the film. Even playing protagonist Catherine Tramell, she was paid much less than her co-star Michael Douglas for the job.

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“I stated in my contract that I would take the clothes. People thought I was crazy, but the truth is, I wasn't getting paid very well compared to my male counterparts. I got $500,000 and Michael [Douglas] got $14 million. So sticking with the clothes was a wise decision,” she said.

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The star, however, says she never wore it again after filming. "It was zipped up in a bag on set and never opened again. I broke the zipper so it's hermetically sealed, like a really cool piece of art or time capsule."

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In the interview, she explained how the white dress was chosen for the scene. “We decided on the all-white outfit because of the character's Hitchcockian inspirations,” he said. “But Ellen [Mirojnick, costume designer on the film] designed the dress so I could sit like a man in the interrogation scene. move my arms and legs, have space and control in a room full of men.”

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In other interviews, Sharon Stone said that she was tricked by director Paul Verhoeven and did not know that she would appear without panties in the film. To Instyle, she told that she did not imagine that the interrogation scene would become classic. “The movie was a thriller and we were stopping the action to film me sitting in a chair, so I thought the chance of anyone calling at that moment was zero,” she concluded.

The rain did not let up on Thursday night in Rio de Janeiro and postponed the duel of the Brazilian Thiago Monteiro, 106th placed, against the sixth in the world, the Italian Matteo Berrettini, for the round of 16 of the Rio Open.

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Monteiro would play at 8:30 pm this Thursday against the runner-up at Wimbledon, but the match was transferred to this Friday from 2:30 pm.

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Another match postponed was that of Spaniard Carlos Alcaraz, 29th, against Argentine Federico Delbonis. Alcaraz, 18, was winning 5-4 in the first set. Brazilian Bruno Soares and Briton Jamie Murray beat Spaniard Albert Ramos and Frenchman Benoit Paire by 6/3 1/0 in the doubles quarterfinals.

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With the postponement, the winner of these singles matches will have a double shift this Friday where they will play for a spot in the semifinals to follow.

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